A True Experience

From the moment they walk in the door, our customers feel our culture; it’s the start of an experience. We specifically chose the building, our staff, the hard decor, and products, to work together to create a destination that brings back a lost culture. Not narcissistic fashion, but pride in what you wear and how you represent yourself. 

Part of that culture is being passionate about helping customers. “Helping” means something different to everyone. We partner with our customers to achieve their desired look. At the end of the day it’s about our customers feeling confident.


Our Stories


We love hearing the stories of your projects. We'll ask who you're embroidering a garment for, or for what event you're getting your suit tailored, because those stories are important to us. The stories are what make the projects worthwhile. Just like we care about your stories, you may be interested in ours. You can read about the store's history, or learn more about the founder and owner, Jeff Loring.

story of stitch it and co

Stitch-It & Co.

We started our journey to be more than a service or a place to buy something. We wanted a place where relationships are built.

About Stitch-It

Since 1987, we at Stitch-It & Company have been providing our customers, our friends, with products of character. We believe that clothing is more than a necessity; it is an element that defines the character of each individual. We believe fit is the key to refining every garment. While quality is important, proper fit is essential.

The name Stitch-It and Company represents more than a title. We chose Stitch-It because we stitch most anything that can be stitched. We chose company because it takes more than one individual to be successful – it takes a company of individuals. We are blessed to have ten tailors and five suiting specialist that are the best in the southeast.

story of jeff loring

JEFF Loring

Every life is formed by the people that surround us, care for us, love us, and shape us; our mentors. 

About Jeff Loring

Growing up I experienced a wonderful life with great mentors. Perhaps the people that had the most impact on my life were my aunt Mattie and uncle Herschel and my in-laws, Louise and Marshall Cothran Jr. They were people of great strength as they supported one another and their families unconditionally. I watched my aunt (affectionately known as Sister) perform her daily duties as a farmer’s wife. I watched my mother-in-law (affectionately known as Moanie) live out her life as a mother, wife, and school teacher, with more grace and love then I had ever seen. Sister and Monie taught me more about life and faith than anyone. They changed my life profoundly. They were homemakers and cooks-extraordinaire. They created beautiful dishes of food, and crafted many beautiful things by hand. Quilts, dresses, shirts, hand-knitted sweaters, cross-stitched bedspreads and pillows. They were the torch bearers.

Uncle Herschel, a farmer and self-made man, was a true man of dedication and faith. My father-in-law Marshall Cothran Jr. was a kind, gentle man of faith and inspiration. I suppose the best term for all the heroes of mine would be "salt of the earth." While M. C.’s job was band director in the public school system, he always dressed "to the nines." He loved good quality clothing and was always immaculate even in his farm clothes. He too was a farmer, albeit, on the weekends. Uncle Herschel too was always well dressed. He was a full time farmer so for his daily farm chores he wore a khaki shirt, khaki pants, a straw hat, and brown cotton work gloves. If we needed to go to town for supplies, he would change into a fresh new pair of khakis and his best straw hat. On Sundays for church, he would don these beautiful suits with matching ties and shirts and of course the perfect hat and cap toe oxfords shined to a mirror like finish.

They would tell me of the times when they became a men and their fathers took them to buy a "suit of clothes" when Marshall went to college and Herschel when he went out into the world on his own. This was a rite of passage; a sign that they were now men. I remember as a boy longing for the day when I too could take that rite of passage; a beautiful idea that seems to get lost in our culture today. Just as our forbearers formed us with traditions, we at Stitch-It / Loring & Co. want to carry the torch passed to us by previous generations. To create a place to provide a special experience, an experience with emphasis on personal design, attention to detail, exceptional quality and value. An experience based not on the products we make but the relationships we build.

While it is true that clothing does not make the man, what we wear and how we look refines our character.

Take a look behind the scenes of Studio Tenn's production of It's a Wonderful Life, with costumes designed by Jeff Loring with Stitch-It & Co.


Our Purpose

There is something fascinating about a spool of thread. It is simple, yet strong and complex enough to create a beautiful garment of character and integrity.

While clothing is an important expression of each individual, the measure of our lives goes much deeper. The Psalmist says"...you knit me together” by a Creator who, thread by thread and piece by piece, tailored each of us as a masterpiece.

For 33 years, our purpose at Stitch-It & Co. has been to create a personal experience that is built not on numbers and spreadsheets, but on the relationships we build. And, while fine clothing does not create or imply great character, we believe the way we present ourselves speak volumes.

“When wealth is lost, nothing is lost;
When health is lost something is lost;
When character is lost, all is lost”
— Billy Graham